![]() Traditionally, this mode was used primarily in face-to-face interaction however, modern technology allows writers to show movement virtually in their work, through video. The gestural mode of communication allows writers to communicate meaning through movement. Gestural Mode: includes movement, speed, expression, body language, facial expression, physical proximity, interactions between people.Multi-modality can enhance the experience of “reading” a text. As you listen, pay attention to the volume, rhythm, pitch, speed, and tone of the narrator’s voice. Spoken words can add depth and emotion to a story. Listen to the following excerpt from The Carriage, by Jena Baxter. This sportscast is considered a multi-modal text since the authors combine words (linguistic/alphabetic mode) with sound (aural mode).Īnother example of the aural mode is an audio book. Sound catches people’s attention, and writers use the aural mode to bring their words to life. For example, have you ever listened to a game on the radio? Listen to the way the sportscasters help the audience to experience the game through sound. Aural Mode: includes spoken words, sound, music, volume, rhythm, speed of delivery, pitch, tone, voice.This textbook is considered multi-modal since it combines multiple modes of communication. For example, the textbook in the photo below makes use of labels, headings, color, and other visual features to help the reader more easily understand the information. The visual mode also includes elements of design and allows writers a more creative way to present text on a page/screen. This video is considered a multi-modal text since words, visuals, and audio are used together for a stronger effect. For example, if you want to showcase how climate change has devastated the arctic ecosystem, you might include a video that shows real-world footage, like this one by National Geographic. The visual mode helps writers communicate meaning in a way that can be seen by the audience. Sometimes people must see to believe, and visuals can be helpful and even persuasive. Visual Mode: includes images, video, color, visual layout, design, font, size, formatting, symbols, visual data (charts, graphs), animation (like gifs).This study also discusses the role of embodied cognition theories in accounting for how metaphors of death are created and their role within cognition in general.Shopping lists, emails, text messages, academic essays, and the automated voice you hear as you’re on hold with customer service use the linguistic/alphabetic mode since they rely on words to create meaning. This holds across linguistic groups regardless of gender and age factors. The key finding is that the most common metaphor of death is death is a journey. Various metaphors of death were identified in each language and categorized into four conceptual metaphors: death is a journey death is the end death is a rest and death is a summons. In doing so, 40 speakers in each of the languages were asked to complete a short questionnaire. Those metaphors are interpreted via the Conceptual Metaphor Theory (CMT). Under the premise that metaphor is a conceptual mapping from a concrete source to an abstract target domain, this study aims to identify and categorize euphemistic metaphors of death in six languages: Chinese, Farsi, Gĩkũyũ, Russian, Spanish, and Swedish. This fear elicits psychological, social and religious interdictions in language such that people resort to the use of metaphors to avoid confronting death. The avoidance of directly addressing human mortality indicates fear of death.
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